At Mort's Sporting Goods Store, the sale price of a pair of athletic shoes is 30% off the regular price of the shoes. The sale price of the shoes is $84.00. What is the regular price of the shoes?

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Given original price \(p\) and sale prcie \(s\):

$$ s = p - 0.3p $$ $$ s = 0.7p $$ $$ 84 = 0.7p $$ $$ p = \boxed{120} $$