In the standard \((x,y)\) coordinate plane below, a shaded square is shown with vertices at \((2,3)\), \((2,4)\), \((3,3)\), and \((3,4)\). Two lines, \(y=rx\) and \(y=sx\), each intersect the shaded square at exactly 1 point. Given that \(r\neq s\), what is the positive difference of \(r\) and \(s\) ?